I have always been fascinated by advertising and marketing because it reflects society. By trying to capture our attention advertising informs us about ourselves in the hope that it will appeal to our wallet.
Advertising is a gamble even if it’s well researched beforehand. It’s no secret that I like the Specsavers ad when the hunky myopic guy rescues a seal believing it to be a young child. The ad is amusing, pleasant to watch and sends the right message. “Go to Specsavers if you’re having a problem with your sight.” Simple, amusing and effective.
On the contrary, the Ford ad with that prissy little bitchy lady in the blue dress has a counterproductive effect and I have not been an admirer of that ad.
I do like the Jeep Renegade commercial, however, because of its catchy music and great masculine visuals. I’ve even found the ad on You Tube and am enjoying listening to the band, the X Ambassadors who perform in the ad. It’s message is simple. The Jeep Renegade is Now. It is adventurous, sexy, and promises real excitement. Music and product go well together and make their point.
Contrast that with that stupid Ford commercial whose message is lost by poor casting and visuals and you’ll understand why some ads work while others fail.