If you want to judge a society you should observe what TV ads appeal to it. It will tell you a lot about the moral fibre of viewers. Of course, it may only tell you about the values of the marketing companies, but you have to concede that along the line, after the ad men created the ad, the manufacturers must have approved the commercial. So both manufacturers and marketing had to agree on the ethics of the campaign.
In this case, I feel entitled to blame the manufacturers of Smiths Crisps who are originally an Australian company founded by a Mr Smith, but which is now owned by Pepsi.
The advertisement which has distressed me is the one which shows an elderly woman opening the door to a repairman who has come to fix her stairlift. He enters and places his open tool box on the floor. She notices that he has a packet of Smiths Crisps in it. This old lady wants some and when the repairman closes the tool box she steals a part of the stairlift.
When he sits down on the stairlift and turns it on to test it, it shoots upstairs and ejects him out of the window. She then chuckles to herself and steals the packet of Smiths Crisps.
The final scene of the commercial portrays the old crone cheerfully munching on the crisps.
Is that funny or is that funny?
Wow! What a distressing depiction of old age! The worst aspect of this commercial is that it condones violence and theft.
Shame on Smiths, shame on Pepsi, shame on the marketers and shame on the TV channels who didn’t have the moral fibre to reject this tasteless ad.