I cannot imagine what got into the heads of the advertisers of “New Idea”. This publication is run by Kerry Stokes and Seven West Media. In an effort to boost sales of the magazine the executives have decided to stoop to disgusting depths with their latest TV commercial.
They have decided to pick on the Amish!
Can you imagine a less offensive group of Americans who don’t cause trouble, don’t get political or use violence? They don’t carry guns. They don’t blow themselves up in suicide attacks. They just want to be left alone to live their lives.
So what does the TV commercial for “New Idea” portray?
Well, it shows a young Amish woman reading “New Idea”, removing her modest cap and shaking her hair provocatively. Another scene shows a young Amish woman (under the spell of “New Idea”) lifting up her skirts and poking out her thigh the way that Angeline Jolie did on the red carpet.
All this is done in front of stunned Amish elders.
This commercial is in poor taste and extremely offensive to the Amish. My consolation is that the Amish will probably never see or hear about the “New Idea” commercial but I would like the rest of the U.S.A to be aware of the shameful mocking of some of their population.
Just as our Federal Treasurer, Wayne Swan, is prepared to offend the people of New Jersey for his own political gains, I think it is immoral to make fun of a peaceful religious sect like the Amish.
My question to Kerry Stokes and “New Idea” is would you cowardly guys have dared to portray a Muslim woman doing the same as the Amish woman? I think not. The Amish are easy pickings, aren’t they?