When the funeral business began to advertise that seniors should fund their own funerals I squirmed.  “Do it because you love your children” was the message that played on seniors’ emotions. To me it is embarrassing that the heirs who will inherit your earthly possessions would refuse to bury you unless the funeral was prepaid by you.

How has it come to this?  Can’t the heirs be trusted to do the right thing?

Apparently not,  otherwise the ads would not be aired constantly.   So they work on emotional blackmail and Generation X is  given a free pass.  How low can advertisers stoop?

Here we go,  lower still…

There is  a large IVF fertility business that promotes the idea of parents paying for their children’s reproductive treatment.   Sarah would like to be a mother but she and her partner are too poor to afford the treatment. So why not get Sarah’s parents to pay for it?

My question is “if Sarah can’t afford the fertility treatment how is she going to afford paying for bringing up,  educating,  feeding and housing the children whose birth her parents paid for?”

Or will that be the responsibility of the potential  grandparents as well?