New name for Target and Kmart combined

Since Target is not flourishing, the management of Wesfarmers, owners of both brands,  are considering combining Kmart and Target stores

There have been some suggestions that the new name for this union should be Karget.  Not a good idea.  It has no resonance, no cachet, no appeal.

A better name and one that is optimistic and inclusive of the successful reputation of Kmart,  is

Kmart Plus

In my opinion, this covers all bases. It is forward-looking and includes Target as the Plus factor. In other words,  improvement.  Improvement is always good. Two for the price of one is also good and the shoppers who were loyal to Target will not have been forgotten. They are the Plus Factor in Kmart Plus.


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