A man and his wife are shopping somewhere in a cheap, crowded market. The woman picks up a garment that she wants to try on so she hands her bag to the man so that he will look after it.
Suddenly, out of the blue, he hears a racket.
Apparently, a group of his mates have shown up in a Mitsubishi and are calling him to join them.
Like the numbskull that he is, the man drops his wife’s bag on the dirt ground and runs off to join his pals in the “Mitsi”.
Message? The Mitsi (as the car manufacturer is trying to label it) is so tempting that he abandons his wife, loses the bag with all their possessions in it, including cash and passports, and goes off for a drive with a bunch of loonies.
So what is the real message here?
This car, which is not particularly enticing in any way, is meant to appeal to irresponsible idiots with only half a brain.
I strongly suspect that Mitsubishi has latched onto a goldmine with this commercial since there would be no shortage of potential customers in our “brilliant” world.
One thought on “It’s a Mitsi ! What is the real message here?”
Once upon a time I entertained the idea that ad. agencies were inhabited by quite clever people.
My! How things have changed !!!