Hard to believe but I was there when the new One Direction pop up store opened this morning. This is the second time that I have come upon the One Direction circus.
Please don’t think that I was in the long queue of fans like several hundred silly girls were. I just happened to walk past in Chapel St at 9 a.m and heard some squawking and squealing followed by a countdown.
“What the…is that noise?” I asked and then I saw them. Not One Direction, cause they aren’t even here. They apparently aren’t due in Australia until next year. No, this was a gaggle of pubescent girls and a couple of boys as well. There were even some parents there, for crying out loud. They were all lining up outside this small shop which is cashing in on the hysteria about the boy group.
We stood across the road and laughed, but to be honest, the laughter soon turned to sadness as we watched those girls make fools of themselves over T-shirts and other paraphernalia about One Direction.
That Simon Cowell is a very smart man, isn’t he? To think that he can organise a non-event on a frosty morning for a boy group that isn’t even present. To think that hundreds of girls would get up early in the morning to line up outside a pop up store and chant and squeal for hours. (Some of them for seventeen hours, so I’m told) to buy some trinkets with pictures of their favourite member of the One Direction farce, is absolutely mind-numbing.
Once the countdown for the opening of the store was over the girls rushed in and we continued our walk.
The whole thing was senseless. I actually had to explain to my husband that One Direction aren’t even here yet.
“So what was all that fuss about?” he asked. “Why were they screaming?”
He got a shrug from me in response. “Let’s get out of here,” I said and we walked on anxious to distance ourselves from the hysteria.