Choice Magazine’s latest commercial insults Maytag refrigerators

I wonder why Choice magazine has decided to pick on a Maytag refrigerator as an example of poor quality?

In its latest television ad it shows a Maytag fridge as being responsible for melting ice cream. We have had one of those fridges for six years and have never had any problems with its ability to keep ice cream cold.

So I wonder why Choice has chosen to denigrate this brand?

Since we have been supporters of Choice for many years we searched our files to see if Maytag has ever been properly tested. As far as we can tell it has not figured in the past year. There were some problems with G.E and Maytag in 2008 but Choice has done no testing on Maytag since then

Is it because Maytag is expensive? Is it because it’s an American fridge?

Even if the name of the fridge is not explicitly shown any owner of a Maytag will recognise its appearance and be concerned about its quality.

Surely the producers of the Choice commercial could have shown a generic fridge that did not resemble a particular brand or used one that had scored poorly in their recent reviews!

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